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Rubicon offers a comprehensive digital marketplace and software solutions for waste and recycling by both businesses and governments, backed by an extensive network of hauler partners and vendors

With more than 8 million unique service locations worldwide and backed by 8,000 vendor and hauler partners, Rubicon creates machine-learning, computer vision and AI-driven software solutions that enhance transparency and accuracy within the waste and recycling industry.


The company offers zero-waste landfill diversion and smart city solutions to partners in all 50 US states and 20 countries around the world, managing all waste and recycling services for a range of both businesses and governments, with programs that include plastic, paper, cardboard (OCC), metal, glass, organics, electronics, construction and demolition and single-stream recycling.

The company's software-as-a-service (SaaS) offerings help waste collection companies digitize their operations while equipping municipalities and businesses to adopt an asset-light model in service of initiating or growing their waste collection capabilities.

Rubicon’s software platform serves a range of customers from small businesses to major corporations. Industry verticals serviced include restaurants, grocery, drug & convenience stores, retail, hospitality, manufacturing, logistics and construction. 


Helping to end waste by enabling partners to find economic value in their waste streams and confidently execute on their sustainability goals

Industry: Recycling & Waste

Year founded: 2008

Headquarters: Lexington, Kentucky, USA

Number of employees: 650+

Patents: 50+

Awards: 2021 winner of CFI’s Best SaaS Smart City Solutions, Fast Company 2021 World Changing Idea, 2019 IoT Evolution Smart City Innovation Award, named an Ellen MacArthur Foundation Emerging Innovator and a World Economic Forum Digital Disruptor

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